A WooCommerce plugin for WhatsApp marketing, cart recovery, and automated notifications.
Product memo
Wawp helps WooCommerce store owners automate customer communication through WhatsApp and email. It consolidates marketing campaigns, abandoned cart recovery, and order notifications into one plugin. This approach helps e-commerce businesses use WhatsApp's high engagement for both sales and operational messages, replacing fragmented tools with a single product.
For who
WooCommerce store owners
Solves what
Marketing automation, cart recovery, and customer communication via WhatsApp and email.
- WhatsApp marketing campaigns
- Abandoned cart recovery
- OTP verification
In their own words
1 WhatsApp Plugin for WooCommerce
Automate notifications, run marketing campaigns, recover abandoned carts, secure store with OTP verification, and more—everything you need in one plugin.
Automate notifications, run marketing campaigns, integrate chat buttons, secure store with OTP verification, and more—everything you need in one plugin.
Commercial cues
Model
hybrid
Free tier
Yes
Trial
Available
Pricing Strategy
- • Lifetime deals secure upfront pricing and reduce future churn risk.
- • Annual plans offer a lower price point than monthly billing.
Operator context
Operating setup
Team
VC / larger team
LLM classification
Founded
May 2022
HQ
United Kingdom
Platform
Plugin / ecosystem
Audience
Marketers
Payments
Stripe
Detected via TrustMRR
Social footprint
Tech stack
Market demand
Wawp keyword demand
5 keywords
Market demand is Starter-tier market intelligence.
Derived from this product’s latest SimilarWeb keyword mix — directional demand, not proof.
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
Leveraged a niche WooCommerce integration with aggressive lifetime deals to capture market share.
Unfair Advantages
-
Exclusive Distribution Deep integration within the WooCommerce ecosystem.
-
Unorthodox Pricing Aggressive lifetime deals create strong upfront revenue and customer lock-in.
Builder Lesson
Focus on deep ecosystem integration and use aggressive lifetime deals to acquire early adopters in niche markets.
About Wawp Expand
Wawp provides WooCommerce store owners with a unified plugin for all WhatsApp-related communication. It covers essential e-commerce needs, from running targeted marketing campaigns and recovering abandoned carts to sending automated order notifications.
The plugin also integrates an OTP verification feature for enhanced store security and a multi-agent chat widget for customer support. This broad approach aims to handle scheduling work and consolidate tools for businesses looking to use WhatsApp's direct communication channel within their WooCommerce ecosystem.