Manages UGC creators, tracking performance and automating payouts for short-form video.
Product memo
UGC marketing teams, from startups to enterprise, use Viral to manage their creator programs. It tracks video performance across TikTok, Reels, and Shorts, handling creator payments and analytics from a single dashboard. This approach removes the need for manual spreadsheets and complex calculations, allowing teams to scale their campaigns more efficiently.
For who
UGC marketing teams from startups to enterprise
Solves what
Tracking, managing, and paying UGC creators for TikTok, Reels, and Shorts.
- Creator tracking & analytics
- Automated payouts & invoicing
- Cross-platform dashboard
In their own words
Track every creator. Pay results. Zero spreadsheets.
Track, manage, and pay UGC creators
Commercial cues
Model
subscription
Free tier
Yes
Trial
7d
Pricing Strategy
- • Tier limits on videos and creators encourage upgrades as programs grow.
- • 7-day trial lowers adoption risk.
- • Free tier lowers testing friction.
Operator context
Operating setup
Founded
Sep 2025
Platform
Web app
Audience
Marketers
Social footprint
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
About Viral Expand
Viral provides a dedicated platform for UGC marketing teams, helping them track, manage, and pay creators for content on TikTok, Instagram Reels, and YouTube Shorts. The platform consolidates creator tracking, UGC analytics, and automated payouts into a single dashboard, eliminating the need for manual spreadsheets.
This specialized approach addresses the specific challenges of scaling creator campaigns, offering a defined workflow for teams to grow their UGC efforts without operational friction. Viral’s focus on short-form video positions it as a niche specialist in the broader creator economy.