Validates business ideas and user research with card sorts, tree tests, and surveys.
Product memo
ValidateThat helps product teams and UX researchers validate business ideas and user research. It bundles card sorts, tree tests, and surveys into one platform, adding participant recruitment through Prolific. This approach gives teams a lightweight, affordable alternative to more expensive research platforms, with a free tier that supports unlimited studies and responses.
For who
Product teams & UX researchers
Solves what
Validating business ideas and user research with card sorts, tree tests, and surveys.
- All study types included
- Built-in participant recruitment
- AI-powered insights
In their own words
Don't guess. ValidateThat.
Trusted by 3,000+ product teams
Describe your idea. Get a market verdict, competitor analysis, and a research plan — then run the studies to prove it.
Commercial cues
Model
hybrid
Free tier
Yes
Trial
Available
Pricing Strategy
- • Free tier lowers testing friction.
Operator context
Founded
Nov 2025
HQ
United States
Customers
3K+
Platform
Web app
Audience
Designers
Payments
Stripe
Public footprint
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Solo Buildable
About ValidateThat Expand
ValidateThat provides a focused toolkit for product teams and UX researchers to validate business ideas and conduct user research. It bundles essential methods like card sorts, tree tests, and surveys, adding integrated participant recruitment to simplify the entire research workflow.
This offers a more accessible and affordable alternative to broader, more expensive platforms. The product's free tier allows unlimited studies, while a Pro tier adds advanced analytics.
For teams needing a hands-off approach, a unique one-time service delivers a full validation report.