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Free, open-source trading journal for active stock and options traders.

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Product memo

Active traders managing stocks and options use TradeTally to track trades, analyze performance, and improve execution. It offers automated broker syncing, CSV imports, and detailed performance analytics with AI insights. This open-source journal serves as a no-cost alternative to paid platforms, targeting traders who want broad tools without subscription fees.

For who

Active traders managing stocks and options

Solves what

Tracking trades, analyzing performance, and improving trading execution

  • Open-source trading journal
  • Broker import & auto-sync
  • Performance analytics & AI insights

In their own words

TradeTally Free Trading Journal and Investment Tracker for Day Traders

TradeTally is a free open-source trading journal and investment tracker built for active traders. Track every trade, import broker history, review analytics, and improve execution with practical workflows for stocks, options, and long-term portfolio management.

TradeTally offers unlimited trade storage on the free tier and a low-cost Pro tier for deeper analytics and automation.

CTA: Get Started Free

Commercial cues

Pricing snapshot free only with free tier

Model

free only

Free tier

Yes

Trial

No

No public pricing tiers captured.

Pricing Strategy

TradeTally is a free, open-source product that provides unlimited trade storage. This positions it as a no-cost alternative to paid trading journals.

Key Tactics
  • Unlimited free tier removes cost barriers for active traders.
  • Open-source model builds trust and fosters community adoption.
  • Focus on core features avoids bloat and keeps the product lean.

Operator context

Operating setup

Team

Indie / lean

LLM classification

Founded

Jul 2025

Platform

Web app

Audience

General

Builder Strategy

Strategy Type
Open Source Commercial
Stage
Bootstrapped Lean
Effort
Small Team
About TradeTally - Open-source trading journal Expand

TradeTally provides an open-source trading journal for active traders who manage stocks and options. It helps users track their trades, analyze performance, and refine their execution strategies.

The product offers automated broker syncing, CSV imports, and detailed performance analytics, including AI-assisted insights. By providing unlimited trade storage on its free tier, TradeTally serves as a compelling no-cost alternative to traditional paid trading journals, serving traders who value transparency and control over their data without incurring subscription fees.