streamer
Connects streamers and advertisers with transparent, real-time, viewer-count-based ad payments.
Product memo
Targets live streamers and advertisers across Twitch, YouTube, and Kick. Its wedge is a transparent, real-time CPM marketplace that eliminates guesswork, paying creators based on actual viewer counts at ad completion. This model builds trust and network effects, simultaneously attracting both sides of the advertising equation by ensuring fair compensation and verifiable reach.
For who
Live streamers and advertisers on Twitch, YouTube, Kick
Solves what
A transparent marketplace connecting advertisers to streamers based on real-time viewer counts.
- Overlay ads for live streams
- Real-time viewer count verification
- CPM pricing for advertisers
In their own words
Overlay ads for live streamers · Twitch · YouTube · Kick
Turn every viewer into revenue.
Commercial cues
Model
—
Free tier
No
Trial
No
Pricing Strategy
Operates on a dynamic CPM marketplace model, prioritizing transparency and direct correlation between ad spend and verified viewer engagement.
- • Advertisers set their desired CPM, allowing them to control campaign costs directly.
- • Verifies real-time viewer counts via official APIs, ensuring payments are tied to actual audience reach.
- • Advertisers pre-fund campaigns and set budget caps, providing financial predictability and control.
Operator context
Founded
Apr 2026
HQ
United States
Payments
Stripe
Tech stack
Social / footprint
Builder Strategy
- Stage
- Pre Revenue
- Effort
- Small Team
Targets live streamers and advertisers with a transparent CPM marketplace, leveraging API data for payment verification.
Unfair Advantages
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Proprietary Data Real-time viewer count data via API verification creates a trust layer.
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Exclusive Distribution Direct integration into OBS via browser source URL for seamless streamer adoption.
Builder Lesson
Build a two-sided marketplace by solving a core transparency problem for both sides simultaneously.
Full Reasoning
Wins by attacking the opacity in streamer advertising with a transparent, real-time CPM marketplace. The asymmetric bet is leveraging official APIs to verify viewer counts, creating a defensible data moat against less scrupulous ad networks. Other builders should focus on solving a critical trust or transparency issue for both sides of a marketplace to drive adoption, rather than just adding another feature.
About streamer Expand
Streamer.Ad is a marketplace designed to bridge the gap between advertisers seeking engaged audiences and live streamers looking to monetize their content. It targets creators and brands across major streaming platforms, including Twitch, YouTube, and Kick. The platform stands out by offering a transparent advertising model, where payments are directly tied to real-time viewer counts, eliminating the guesswork often associated with influencer marketing.
This approach ensures that advertisers pay for verified reach, while streamers are fairly compensated for their actual audience engagement. By leveraging a CPM (cost per mille) pricing structure, Streamer.Ad provides a clear, data-driven solution for both parties. It aims to simplify the process of running and managing ad campaigns for brands, and offers streamers a reliable, predictable revenue stream based on their performance, turning every viewer into potential revenue.