A gamified step tracker that turns walking into a collectible creature adventure.
Product memo
Steps & Beasts gamifies fitness by turning daily step goals into a collectible adventure. Users hatch and collect virtual creatures called Beasts by achieving step targets and maintaining streaks. This approach aims to provide a fun, engaging alternative to traditional fitness trackers, focusing on intrinsic motivation through collection and progression.
For who
Gamified fitness enthusiasts
Solves what
Motivating daily walking through collectible creature adventures
- Gamified step tracking
- Collectible creature hatching
- Streak building
In their own words
Walk. Hatch. Collect.
Turn your daily steps into a collectible adventure.
Turns daily walking into a collectible adventure by hatching cute creatures called Beasts.
Commercial cues
Model
free only
Free tier
Yes
Trial
No
Pricing Strategy
Steps & Beasts offers a free tier; paid plan details are not publicly priced.
- • Free tier offers basic functionality to attract users
- • Premium subscription adds advanced features and content
- • In-app purchases offer cosmetic or convenience items
Operator context
Operating setup
Founded
Oct 2024
HQ
Germany
Platform
Mobile
Audience
Consumers
Payments
RevenueCat
Detected via TrustMRR
Market demand
Steps & Beasts keyword demand
5 keywords
Market demand is Starter-tier market intelligence.
Derived from this product’s latest SimilarWeb keyword mix — directional demand, not proof.
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Steps & Beasts Expand
Steps & Beasts offers a unique approach to fitness motivation by gamifying the daily step-tracking experience. Users are encouraged to reach their step goals and maintain streaks to hatch and collect virtual creatures called Beasts.
This health and fitness app, based in Germany, targets a B2C audience looking for a more engaging and collectible-driven way to stay active. The app utilizes a freemium model, with a free tier for basic tracking and a premium 'Beast Master' subscription that adds unlimited creature hatching, advanced statistics, and exclusive content, making fitness feel like an ongoing adventure.