Stashed
A recipe app that saves, organizes, and helps you cook meals from any online source.
Product memo
Stashed targets modern home cooks who discover recipes on platforms like TikTok and Instagram. It offers a simplified way to save, organize, and cook these viral meals, differentiating itself from traditional recipe apps by focusing on social media import and a clean, distraction-free interface for building a personal digital cookbook.
For who
Home cooks saving recipes from social media
Solves what
Effortlessly save, organize, and cook recipes from any online source.
- Import recipes from any website or social media
- Organize into custom cookbook categories
- Generate smart shopping lists
In their own words
Stashed: Save Any Recipe
Stash: Save, Import & Cook Recipes
Turn viral food into your personal cookbook.
Commercial cues
Model
subscription
Free tier
No
Trial
No
Pricing Strategy
- • Annual plan with a free trial offers commitment incentive
- • In-app purchases hint at potential for additional features
Operator context
Operating setup
Founded
Mar 2026
HQ
United States
Platform
Mobile
Audience
Consumers
Payments
RevenueCat
Detected via TrustMRR
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
Leverages social media discovery for a niche consumer audience with a focused recipe-saving and organization tool.
Unfair Advantages
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Exclusive Distribution App Store presence provides direct consumer access and distribution.
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Unorthodox Pricing Annual subscription with a free trial targets committed home cooks.
Builder Lesson
Focus on a specific user behavior (social media recipe discovery) to build a dedicated audience and product.
Full Reasoning
Stashed's strategy is to capture the modern home cook who finds recipes on social media. By specializing in importing from platforms like TikTok and Instagram, it carves out a niche against broader recipe apps. The annual subscription with a free trial aims to convert users who are serious about building a digital cookbook, leveraging the App Store's distribution for reach. This focused approach makes it harder for generalist apps to compete directly.
About Stashed Expand
Stashed is a consumer iOS app designed for modern home cooks who discover recipes on social media. It simplifies the process of saving, organizing, and cooking meals found on platforms like TikTok, Instagram, and YouTube, as well as any website.
Users can import recipes instantly, whether from links, screenshots, or direct social media posts, and organize them into custom categories to build a personal digital cookbook. The app also features a smart shopping list generator, making it easy to go from inspiration to the grocery store.
Stashed aims to be the ultimate recipe keeper, offering a clean, distraction-free interface for both beginner and experienced cooks to collect and recreate their favorite meals.