SpotsNow
Tracks podcast ad spend and campaign data, enabling direct inventory purchases.
Product memo
SpotsNow simplifies podcast advertising for both publishers and brands. It provides competitive intelligence on ad spend and campaign performance, helping brands find and purchase inventory directly from publishers. This approach simplifies a fragmented market, offering publishers a defined workflow to price new advertisers.
- For who
- Podcast publishers and brands
- Solves what
- Streamlines podcast advertising by tracking ad spend, campaign data, and facilitating direct inventory purchases.
- Podcast ad tracking
- Spend & campaign insights
- Direct inventory purchasing
Market demand
SpotsNow keyword demand
5 keywords
SimilarWeb keyword snapshot · directional estimate.
Operator & company
Operators
6 people
Maker · Source-backed
Maker · Source-backed
Maker · Source-backed
Maker · Source-backed
Company
- Founded
May 2026
- HQ
India
Operating model
- Business model
Services
- Platform
Web app
- Audience
Marketers
Builder strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
About SpotsNow Expand
SpotsNow simplifies the often-complex world of podcast advertising. It offers a centralized platform for brands to gain competitive intelligence on ad spend and campaign performance, and to directly purchase ad inventory from publishers.
For podcast publishers, it provides tools to price their content by connecting them with new advertisers. This dual-sided approach addresses key pain points in the market, making it easier for all parties to engage in efficient podcast ad transactions.
The platform's hybrid pricing model, which charges publishers a commission on new brand ad spots while offering free access to agencies, encourages broad adoption across the industry.
In their own words
Podcast Advertising Platform
Run High Converting Podcast Ads
Join over 20,000 brands using podcast advertising to drive revenue.
Competitive context
5 peers · Same primary niche.
Commercial cues
- Model
- hybrid
- Free tier
- No
- Trial
- No
Pricing strategy
SpotsNow offers a free Agency tier, with Brand handled through custom pricing.
- • A free tier for agencies removes friction for key ecosystem players.
- • Brand handles custom requirements.