SiteBirds
Makes local service businesses discoverable and bookable by AI agents.
Product memo
Local service businesses gain AI discoverability and booking capabilities. SiteBirds publishes structured data through an AI Business Passport and Model Context Protocol (MCP) endpoint, allowing AI agents to understand services, availability, and pricing. This approach enables direct bookings and lead generation, bridging businesses to the emerging AI-powered customer journey.
- For who
- Local service businesses wanting AI discoverability
- Solves what
- Makes businesses discoverable and bookable by AI agents like ChatGPT.
- AI Business Passport publishing
- Standardized MCP endpoint
- Website scanning and context building
In their own words
Be the business AI recommends.
Get found and booked by ChatGPT, Claude, Perplexityand every AI agent. One install. Standard MCP. EU-hosted. Live in minutes.
Operator & company
Company
- Founded
May 2026
- HQ
Netherlands
Operating model
- Business model
Saas
- Platform
Web app
- Audience
General
Builder strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
Niche specialist approach focusing on AI discoverability for local services, leveraging MCP for standardized data publication.
Unfair Advantages
-
Exclusive Distribution Focus on AI agents as a novel distribution channel for service bookings.
-
Unorthodox Pricing Usage-based pricing with low overage cost encourages adoption and upgrades.
Builder Lesson
Target emerging AI distribution channels early to capture new customer acquisition workflows.
Full Reasoning
Builders targeting emerging channels can learn from SiteBirds's focus on AI agents as a new customer acquisition path. By standardizing data publication via an MCP endpoint, the product creates a defensible wedge in a nascent market. The low-friction adoption, requiring only a script or WordPress plugin, lowers the barrier for local businesses. This strategy anticipates future customer journeys, building infrastructure before the market fully matures.
Commercial cues
- Model
- subscription
- Free tier
- Yes
- Trial
- 7 days
Pricing strategy
- • A free tier with interaction limits lets businesses test AI discoverability.
- • Tiered plans with increasing interaction limits encourage upgrades as usage grows.
- • 7-day trial lowers adoption risk.
About SiteBirds Expand
SiteBirds provides a critical link for local service businesses to the evolving landscape of AI-driven customer interactions. It makes businesses discoverable and bookable by AI agents such as ChatGPT, Claude, and Perplexity.
The service achieves this by scanning a business's website for services and pricing, then publishing this information via a standardized AI Business Passport and Model Context Protocol (MCP) endpoint. This allows AI agents to directly access and process business information, facilitating bookings and lead generation.
The platform offers a WordPress plugin for easy integration, ensuring businesses can quickly establish their presence in the AI ecosystem without extensive technical work.