AI-powered fitness tracker simplifying health logging via WhatsApp and a personal dashboard.
Product memo
Individuals track fitness, meals, and recovery with AI-powered insights delivered through WhatsApp and a personalized dashboard. It removes friction from daily logging by letting users message a bot, then consolidates that data into a central view. This approach helps users maintain consistency without needing to open a dedicated app for every entry.
For who
Individuals tracking fitness, meals, and recovery
Solves what
Simplifies health and fitness tracking with AI-powered insights via WhatsApp and a dashboard.
- AI-powered WhatsApp bot
- Integrates with fitness trackers
- Personalized health insights
In their own words
Easy tracking?
Nutrition, workouts & recovery - finally made simple.
Log everything in seconds with our mobile app or via WhatsApp.
Commercial cues
Model
free only
Free tier
Yes
Trial
No
Pricing Strategy
Shapemate offers a free tier; paid plan details are not publicly priced.
- • A free tier provides basic tracking, lowering adoption barriers for new users.
- • WhatsApp integration reduces logging friction, encouraging consistent data input.
- • Plan structure keeps pricing easy to scan.
Operator context
Founded
Aug 2023
HQ
Germany
Platform
Web app
Audience
Consumers
Payments
Stripe
Public footprint
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Shapemate Expand
Shapemate offers a simplified way for individuals to track their fitness, meals, and recovery. It integrates directly with WhatsApp, allowing users to log data through simple messages rather than navigating a complex app interface.
This focus on low-friction input, combined with a personalized health dashboard, helps users maintain consistent tracking habits. The platform also connects with popular apps like Strava and Whoop, centralizing health data for a more complete overview.
Its AI capabilities provide smart logging and insights, making health management more accessible for everyday users.