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A native moodboard app for Apple devices with an infinite canvas.

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Product memo

Reference gives iPhone, iPad, and Mac users an infinite canvas for organizing creative inspiration. It collects images, videos, quotes, and notes, then adds visual search by color, style, or scene. This native experience keeps every moodboard private and synced across all devices.

For who
iPhone, iPad, and Mac users
Solves what
Organizing inspiration and creative references on an infinite canvas.
  • Infinite canvas moodboards
  • iCloud sync across Apple devices
  • Visual and text search

Operator & company

Operators

1 person

R.J.D. Ruchtie

Maker · Source-backed

X @druchtie

Company

Founded

Apr 2026

Operating model

Business model

Donation

Platform

Plugin / ecosystem

Audience

Designers

Product channels

Builder strategy

ProvenRadar analysis

Strategy Type
Niche Specialist
Stage
Pre Revenue
Effort
Solo Buildable
About Reference Board Expand

Reference provides a native moodboard experience for users across iPhone, iPad, and Mac. It offers an infinite canvas for collecting and organizing creative inspiration, including images, videos, quotes, and notes.

The app stands out with advanced visual search capabilities, allowing users to find content by color, style, or scene, alongside text recognition within images. This focus on deep Apple ecosystem integration and a completely free model aims to attract a wide audience of designers and creatives, offering a private and directly synced experience for all their creative references.

In their own words

Let your inspiration ripple.

Collect inspiration, discover related visuals, and keep every moodboard in sync across iPhone, iPad, and Mac in one private, native experience.

Competitive context

1 peer · Same primary niche · Radar benchmark · Reference Board #4245.

Echo — Private Pinterest Alternative

Echo — Private Pinterest Alternative

#creator

myechoboard.com

#3044

Radar rank

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Tech stack

Astro

Source evidence

Current source facts supporting this analysis. They remain attributed and may be newer than the latest dossier refresh.

Category
Graphics & Design
Developer
Jordan Ruchtie
Download
$4.99 download
Current version
1.3.9

Latest observed release

v1.3.9 · Jul 20, 2026

Bug fix

Evidence sources