Drop-in rate limiting at Cloudflare's edge, protecting APIs with usage-based billing.
Product memo
Rately delivers enterprise-grade rate limiting as a service, leveraging Cloudflare's edge for low latency and scalability. It targets API-first companies with a drop-in product that protects endpoints and enables flexible usage-based billing. The service defines limits by user ID, country, or custom parameters, simplifying API management and security without requiring custom infrastructure.
For who
API-first companies and developers
Solves what
Enterprise-grade rate limiting at Cloudflare's edge with drop-in integration.
- Customizable rate limits
- Cloudflare edge deployment
- Proxy and API modes
In their own words
Customizable rate limiting —
Drop-in rate limiting at edge. Protect your API with fully customizable rules in under 5 minutes.
Stop building rate limiting. Start shipping features.
Commercial cues
Model
usage based
Free tier
Yes
Trial
Available
Pricing Strategy
Rately uses usage-based pricing with a free tier, charging per request. This model makes it scalable and accessible for growing APIs.
- • A free tier lowers the adoption barrier for new APIs.
- • Usage-based pricing scales costs directly with customer usage.
- • The Enterprise tier offers custom limits and dedicated support.
Operator context
Operating setup
Founded
Oct 2025
Platform
API
Audience
Developers
Social footprint
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
About Rately Expand
Rately offers enterprise-grade rate limiting as a service, deployed directly at Cloudflare's edge. This provides API-first companies and developers with a low-latency product to protect their endpoints from abuse and ensure fair usage.
The service allows users to define custom rate limit rules based on parameters like user ID or country, simplifying API management and security. By offering a drop-in integration and usage-based billing, Rately removes the need for organizations to build and maintain complex rate-limiting infrastructure, allowing them to focus on core product development instead.