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AI-powered lead generation that scrapes the live web for verified contacts.

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Social Banner (site_scraping)

Product memo

Targets solo founders and SMB sales teams, directly challenging the stale, inaccurate data often found in legacy platforms like ZoomInfo. Its wedge is a proprietary live web scraping engine that verifies contacts against source URLs, delivering fresh leads via plain-English search. This approach promises superior deliverability and lower bounce rates, positioning itself as a transparent, pay-as-you-grow alternative to bloated enterprise incumbents.

For who

Solo founders & SMB sales teams

Solves what

Finds verified B2B leads by scraping the live web and verifying contacts against source URLs.

  • Live web scraping
  • Source-verified contacts
  • AI cold-email drafts
"

In their own words

Build a pipeline of buyers,

No more pattern-guessed addresses. No more 40% bounce rates.

Get qualified B2B leads in minutes.

Commercial cues

Pricing snapshot $39/mo with 14-day trial

Model

subscription

Free tier

No

Trial

14d

Starter

Popular
$39/mo

400 source-verified leads / month · 100 plain-English searches · CSV export + per-lead save

Pro

$129/mo

2,000 verified leads / month · 500 searches + curated lead database access · 200 enrichments / month

Enterprise

Custom
Custom

Unlimited leads + 2,000 enrichments / month · API access with SLA · Custom integrations & data residency

Pricing Strategy

Offers tiered SaaS pricing with clear value progression and a pay-as-you-grow model for lead acquisition, ensuring flexibility for small teams.

Key Tactics
  • Tiered pricing (Starter: $39/mo, Pro: $129/mo) targets specific buyer needs, from solo founders to growing sales teams.
  • A 14-day trial provides frictionless onboarding, allowing users to experience lead quality before committing.
  • The custom Enterprise tier signals readiness to scale with larger organizations, capturing value upmarket.

Operator context

Founded

Dec 2025

HQ

United States

Customers

500+

Payments

Stripe

Tech stack

StripeRadix UI

Social / footprint

Builder Strategy

Strategy Type
Niche Specialist
Stage
Bootstrapped Lean
Effort
Solo Buildable
Core Thesis

Targets SMB sales teams and founders with a clear pain point (bad data) and offers a differentiated, verifiable data acquisition method.

Unfair Advantages

  • Proprietary Data Proprietary live web scraping and source verification process

  • Unorthodox Pricing Pay-as-you-grow lead packs bypass incumbent annual lock-in

Builder Lesson

Attack incumbent pricing by offering flexible, non-annual lead packs and verifiable data quality.

Full Reasoning

This product wins by directly attacking the core data quality and pricing issues of incumbents like ZoomInfo. The wedge is verifiable, live-scraped data via plain-English search, appealing to cost-conscious SMBs and founders. The asymmetric bet is their proprietary scraping and verification technology, which is harder to replicate than simple database aggregation. Builders should focus on verifiable data and flexible pricing to disrupt established markets, especially when challenging data-heavy incumbents.

About PRO LEADS dev Expand

ProLeads is an AI-powered lead generation platform designed for solo founders and small to medium-sized business sales teams. It tackles the common problem of outdated and inaccurate contact data by employing a unique approach: live web scraping. Instead of relying on static, often stale databases, ProLeads actively scours the internet in real-time to find new leads and then verifies those contacts directly against their source URLs. This ensures a higher level of accuracy and deliverability for cold outreach campaigns.

Users can find highly targeted B2B leads using plain-English search queries, making the process intuitive and efficient. Beyond just finding contacts, ProLeads also includes AI-powered cold email drafting and CRM auto-sync capabilities, streamlining the entire sales prospecting workflow. With a 14-day trial, ProLeads offers a low-friction way for teams to test its effectiveness and experience the benefits of fresh, verified lead data firsthand, providing a compelling alternative to more expensive, less accurate legacy solutions.

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