Scans products for pregnancy safety, with AI analysis tailored to each trimester.
Product memo
Pregnant individuals and their partners use Oli to check everyday products for safety. It replaces generic search results with AI-powered, trimester-specific classifications (safe, caution, avoid) for food, skincare, and more. This focused approach provides immediate confidence and suggests safer alternatives, addressing a high-stakes need for expectant parents.
For who
Pregnant individuals and their partners
Solves what
Determining product safety during pregnancy with trimester-specific AI analysis.
- Barcode and ingredient scanning
- Trimester-specific safety results
- Alternative product suggestions
In their own words
Scan any product.
Stop Googling ingredients and getting conflicting answers. Oli gives you a clear safety result in seconds — personalized to your trimester.
Commercial cues
Model
subscription
Free tier
Yes
Trial
3d
Pricing Strategy
- • A free tier lowers the barrier to entry for new users.
- • The annual plan offers a discount to encourage longer commitments.
- • A 3-day trial for Pro features allows users to test advanced capabilities.
Operator context
Operating setup
Founded
Mar 2026
Platform
Mobile
Audience
Consumers
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Oli Expand
Oli provides pregnant individuals and their partners with a dedicated tool for checking product safety. It uses AI to analyze ingredients and provide trimester-specific safety classifications for items like food and skincare.
The product's focused intelligence addresses a critical need for reliable, personalized guidance during pregnancy.