Not For Me: Drink Less
A wellbeing app that helps users track alcohol-free days and reduce consumption.
Product memo
This wellbeing app targets individuals seeking to reduce alcohol consumption without pressure or labels. It offers a grounded approach for social moments and personal reflection, distinguishing itself by focusing on reassurance and comfort rather than medical advice.
For who
Individuals choosing an alcohol-free or reduced lifestyle
Solves what
Supports users in maintaining an alcohol-free or reduced lifestyle with tracking and gentle support.
- Track alcohol-free days
- Journaling and mocktail recipes
- Money-saving insights
In their own words
Not For Me: Drink Less
Not For Me is a wellbeing app designed to support people choosing an alcohol-free or alcohol-reduced lifestyle.
Not For Me helps you stay grounded in your choice to live an alcohol-free or alcohol-reduced lifestyle.
Commercial cues
Model
subscription
Free tier
No
Trial
No
Pricing Strategy
- • Free tier offers basic tracking, premium adds full features
- • Monthly and annual plans cater to different commitment levels
- • In-app purchases suggest potential for additional content or features
Operator context
Operating setup
Platform
Mobile
Audience
Consumers
Payments
RevenueCat
Detected via TrustMRR
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Not For Me: Drink Less Expand
Not For Me: Drink Less is a wellbeing application designed for individuals who are choosing to live an alcohol-free or alcohol-reduced lifestyle. It provides a supportive and non-judgmental space for users to track their alcohol-free days at their own pace, monitor their savings from not drinking, and journal their thoughts and progress.
The app also offers gentle motivation, guidance on ordering at bars, and a collection of mocktail recipes. It emphasizes real-life application, suitable for social occasions and quiet nights in, and is intended purely for reflection, support, and wellbeing, not as a medical tool.