A mental wellness app that helps manage anxiety using CBT and ACT techniques.
Product memo
Luma is a mental wellness app designed for individuals experiencing anxiety and overthinking. It leverages Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT) principles to help users manage worries, transform negative thought patterns, and improve their overall mood. The app is available on iOS and Android with a subscription model.
For who
Individuals struggling with anxiety and overthinking
Solves what
Manages anxiety and excessive worry using CBT and ACT techniques.
- CBT and ACT techniques
- Worry management
- Mood transformation
In their own words
WorryTree helps you to take control of your worries, transform your thoughts and feel better, using proven Cognitive Behavioral Therapy (CBT) techniques.
Commercial cues
Model
subscription
Free tier
No
Trial
No
Pricing Strategy
- • Free tier offers basic functionality to attract users
- • Paid tier adds advanced features for enhanced wellness
Operator context
Operating setup
Founded
Apr 2019
Platform
Mobile
Audience
Consumers
Payments
RevenueCat
Detected via TrustMRR
Market demand
Luma keyword demand
5 keywords
Market demand is Starter-tier market intelligence.
Derived from this product’s latest SimilarWeb keyword mix — directional demand, not proof.
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Solo Buildable
About Luma Expand
Luma is a mental wellness application specifically designed for individuals who struggle with anxiety and overthinking. Grounded in proven therapeutic approaches like Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT), Luma guides users to take control of their worries, transform negative thought patterns, and ultimately feel better.
The app offers a free tier with in-app purchases, alongside a premium subscription, 'WorryTree Plus', available monthly or annually. Featured in publications like Marie Claire and The Guardian, Luma provides accessible mental health support through its iOS and Android platforms.