Personalized recipe discovery and meal planning with smart grocery lists.
Product memo
Mori targets home cooks, simplifying meal planning and grocery shopping by learning individual tastes. It uses a 'swipe' mechanic to personalize recipe discovery, then integrates pantry awareness into grocery lists. Users can also order ingredients with one tap, turning meal prep into a simplified process.
For who
Home cooks seeking personalized meal planning and grocery.
Solves what
Simplifies meal planning, grocery shopping, and recipe discovery based on user taste and pantry.
- Taste-based recipe personalization
- Smart grocery list generation
- One-tap ingredient ordering
In their own words
Mori.
A recipe app with opinions about you.
The recipe app that learns your taste. Swipe through personalised recipes, build a smart grocery list, and order ingredients in one tap.
Commercial cues
Model
hybrid
Free tier
Yes
Trial
No
Pricing Strategy
- • A free tier removes friction for new users to explore personalized recipes.
- • One-time pricing avoids recurring subscription fatigue for a utility app.
Operator context
Founded
May 2026
Platform
Mobile
Audience
Consumers
Public footprint
Builder Strategy
- Strategy Type
- Wedge Expand
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Mori — Swipe. Order. Cook. Expand
Mori simplifies meal planning and grocery shopping for home cooks by learning individual taste preferences. The mobile app provides personalized recipe discovery through a unique 'swipe' mechanic, ensuring meal suggestions align with user desires.
It also generates smart grocery lists that account for existing pantry items and offers one-tap ordering for ingredients. This approach removes common friction points in daily cooking routines, making it easier to plan, shop, and prepare meals tailored to specific needs.