
Magic
AI video editor placing products into real-world scenes and mockups.

Product memo
Magic helps creators and marketers generate product videos and images using AI. It places user-uploaded products into real-world footage and mockups, offering a scalable alternative to traditional CGI or filming. This approach democratizes high-quality product visualization for users without extensive technical skills or budget, delivering professional results quickly.
- For who
- Creators and marketers
- Solves what
- Creating professional product videos and images with AI
- AI-powered video generation
- 350+ real-world scene templates
- Seamless content blending
In their own words
AI-Powered Product Videos & Images That Scale
Create professional product videos and images in seconds with AI. No filming needed — just upload product photos. Trusted by 250K+ users across 50+ countries. Start free.
Operator & company
Operators
3 people
Maker · Source-backed
Maker · Source-backed
Maker · Source-backed
Company
- Team
VC / larger team
- Founded
May 2026
- HQ
United States
Operating model
- Business model
Hybrid
- Platform
Web app
- Audience
Creators
Builder strategy
- Strategy Type
- Wedge Expand
- Stage
- Vc Growth
- Effort
- Small Team
Competitive context
3 peers · Same primary niche.
About Magic Expand
Magic provides an AI-powered tool for creators and marketers to generate high-quality product videos and images. It focuses on placing user-uploaded product content directly into real-world filmed footage and mockups, eliminating the need for traditional filming or complex CGI.
This approach makes professional product visualization accessible to a broader audience, regardless of their technical skills or budget. The platform's ability to quickly produce packshots and UGC-style videos from over 350 scene templates helps users rapidly scale their visual content output.

