Hyperfocal
AI generates custom Lightroom presets and video LUTs from descriptions or reference photos.
Product memo
Targets photographers and videographers overwhelmed by manual editing. Its wedge is AI-driven preset generation from simple descriptions or reference photos, directly replacing tedious slider adjustments. This offers a unique shortcut to custom styles, defended by its proprietary AI model and the founder's established audience.
For who
Photographers and videographers
Solves what
AI-powered generation of custom Lightroom/ACR presets and video LUTs
- Describe desired look
- Upload reference photos
- Generate XMP presets & LUTs
In their own words
Stop spending hours tweaking sliders. Describe the look you want and we'll generate a custom XMP preset for Lightroom and Photoshop ACR.
Commercial cues
Model
subscription
Free tier
Yes
Trial
No
Free
Describe preset look · Limited generations
Yearly
Popular$99/yr
Unlimited preset generations · Save & organize presets · Export LUT (.cube) files
Monthly
Unlimited preset generations · Save & organize presets · Export LUT (.cube) files
Pricing Strategy
A freemium model with a generous free tier drives users to paid plans for unlimited AI preset generation.
- • Offers a generous free tier with 3 monthly generations to showcase value and hook new users.
- • The annual plan provides significant savings, encouraging user commitment and reducing churn.
- • Clearly differentiates features between free and paid tiers, nudging power users towards subscription.
Operator context
Team
Indie / lean
Founded
Jan 2026
HQ
Canada
Payments
Stripe
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Bootstrapped Lean
- Effort
- Solo Buildable
Targets creators needing custom presets by offering AI-driven generation from descriptions or reference photos, converting via a freemium model.
Unfair Advantages
-
Proprietary Data Proprietary AI model trained to translate visual styles into presets.
-
Exclusive Distribution Founder's established audience provides initial distribution and trust.
Builder Lesson
Leverage AI to automate tedious manual tasks, then offer a freemium model to showcase value and drive paid upgrades.
Full Reasoning
Wins by attacking the tedious manual work of preset creation with AI. The wedge is generating custom styles from simple inputs, a clear advantage over manual slider tweaking. The founder's existing audience acts as an initial distribution moat, allowing them to bypass typical cold acquisition challenges. Builders should focus on automating specific, time-consuming creative tasks with AI, leveraging existing communities for rapid adoption.
About Hyperfocal Expand
Hyperfocal streamlines the often time-consuming process of photo and video editing by leveraging artificial intelligence. Designed for photographers and videographers, it tackles the pain point of endlessly tweaking sliders to achieve a desired look.
Instead of manual adjustments, users simply describe the style they want or provide a reference image, and Hyperfocal's AI generates a custom XMP preset for Lightroom and Photoshop ACR, or a video LUT. This approach not only saves hours of work but also democratizes access to professional-grade color grading and stylistic effects.
The platform stands out by offering a unique blend of automation and creative control, allowing creators to maintain their artistic vision without getting bogged down in technical details. It's a powerful tool for anyone looking to accelerate their workflow and achieve consistent, high-quality visual results with minimal effort.