Generates custom Lightroom presets and video LUTs from descriptions or reference photos.
Product memo
Photographers and videographers use Hyperfocal to generate custom Lightroom and Photoshop ACR presets, along with video LUTs. It removes the friction of manual slider adjustments by letting users describe a desired look or upload a reference photo. This approach helps creators quickly achieve specific aesthetics, saving time in their editing workflow.
For who
Photographers and videographers
Solves what
Generates custom Lightroom and Photoshop ACR presets, and video LUTs
- AI-powered preset generation
- Reference photo style matching
- Customizable output formats
In their own words
Turn any idea into a Lightroom preset in seconds.
Commercial cues
Model
subscription
Free tier
Yes
Trial
No
Pricing Strategy
- • A free tier with generation limits drives upgrades to paid plans.
- • Tiered plans align cost with usage, from limited free to unlimited paid.
Operator context
Founded
Jan 2026
HQ
Canada
Platform
Web app
Audience
Creators
Payments
Stripe
Public footprint
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Solo Buildable
About Hyperfocal Expand
Hyperfocal provides photographers and videographers with a tool for generating custom Lightroom and Photoshop ACR presets, as well as video LUTs. It simplifies the often-complex process of color grading and style application by allowing users to input a description of their desired look or upload a reference image for analysis.
This approach automates the creation of editing styles, helping creators achieve consistent and professional aesthetics without extensive manual adjustments. The product's positioning targets a common pain point in post-production: the time and skill required to develop unique visual styles.