Hourcast
A YouTube ads tool that grows podcasts by optimizing for full-episode listeners.
Product memo
Hourcast targets podcasters and content creators struggling with organic reach on YouTube. Unlike standard ad tools focused on views, it uses a proprietary algorithm to optimize for 'completed hours' – viewers who watch entire episodes. This positions Hourcast as a tool for scalable, high-quality audience growth, differentiating it from generic YouTube advertising products by focusing on deep listener engagement and measurable results.
- For who
- Podcasters and content creators on YouTube
- Solves what
- Growing podcast audiences on YouTube by optimizing ads for full-episode listeners.
- YouTube ad optimization for full-episode listeners
- Proprietary algorithm based on completed hours
- Actionable insights for ad spend
In their own words
Grow your podcast on YouTube
Your episodes are great. The challenge is getting the right people to find them. Hourcast runs the ads that do it.
Operator & company
Company
- Team
Indie / lean
Operating model
- Business model
Saas
- Platform
Web app
- Audience
Creators
Builder strategy
- Strategy Type
- Niche Specialist
- Stage
- Bootstrapped Lean
- Effort
- Solo Buildable
About Hourcast Expand
Hourcast is a YouTube ads tool specifically designed for podcasters aiming to grow their audience. It differentiates itself by optimizing ad campaigns not for mere views, but for 'completed hours' – viewers who watch entire episodes.
This focus on deep engagement, powered by a proprietary algorithm, ensures that ad spend attracts genuinely interested listeners. The service runs within the user's own Google Ads account, offering transparency and control with actionable insights to scale reach beyond organic limitations.
Niche context
Adjacent niches
Competitive context
4 peers · Same primary niche.
Commercial cues
- Model
- subscription
- Free tier
- No
- Trial
- 14 days
Pricing strategy
- • 14-day free trial substitutes for a free tier