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Checks if email addresses have been exposed in data breaches.

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Product memo

Have I Been Pwned helps individuals and organizations determine if their personal email addresses have appeared in known data breaches. It offers a free tier for basic lookups, while paid "Pro" plans serve enterprises and managed service providers (MSPs) needing to monitor multiple domains. The service provides API access for programmatic checks, allowing businesses to integrate breach detection into their security workflows.

For who
Individuals and organizations concerned about data breaches
Solves what
Checks if personal email addresses have been exposed in data breaches.
  • Data breach search
  • Paste record check
  • Breach notification alerts

Market demand

Haveibeenpwned keyword demand

5 keywords

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Operator & company

Company

Team

VC / larger team

Operating model

Business model

Saas

Platform

Web app

Audience

General

Builder strategy

ProvenRadar analysis

Strategy Type
Niche Specialist
Stage
Profitable Stable
Effort
Solo Buildable
About Haveibeenpwned Expand

Have I Been Pwned provides a critical service for individuals and organizations to verify if their email addresses have been exposed in data breaches. It maintains a broad database of compromised accounts, allowing users to search for their own data or monitor domains for their employees.

The service offers a free tier for basic, individual checks, while its "Pro" plans cater to businesses and managed service providers. These paid tiers provide API access, higher rate limits for email checks, and the ability to monitor multiple domains, integrating breach detection directly into organizational security protocols.

This dual approach builds broad trust while serving specialized enterprise needs.

In their own words

Check if your email address is in a data breach

Check if your email address has been exposed in a data breach

Competitive context

1 peer · Same primary niche · Radar benchmark · Haveibeenpwned #1985.

Compromised.ai

Compromised.ai

#security

compromised.ai

#1955

Radar rank

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Commercial cues

Model
subscription
Free tier
Yes
Trial
No

Pricing strategy

  • Volume-based tiers segment users by API request rates and domain monitoring needs.
  • Annual billing offers a lower effective price, encouraging longer-term commitment.

Tech stack

Cloudflare