Guidance
Operations software for SMB CPG brands, offering demand planning, MRP, and real-time COGS.
Product memo
Guidance offers operations software specifically for SMB CPG brands struggling with complex supply chains, co-packers, and compliance. Unlike traditional ERPs, it adapts to the user's unique operations through a conversational setup, handling incomplete data and providing real-time cost and traceability insights. This approach aims to replace expensive consultants and rigid legacy systems.
- For who
- SMB CPG brands
- Solves what
- Demand planning, MRP, COGS, and compliance for SMB CPG brands.
- Conversational setup
- Real-time operations math
- Active contract monitoring
Operator & company
Operating model
- Business model
Saas
- Platform
Web app
- Audience
Ops Finance
Builder strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Small Team
Niche context
Market demand
Guidance keyword demand
5 keywords
SimilarWeb keyword snapshot · directional estimate.
In their own words
Demand planning, MRP, and real-time COGS for SMB CPG brands. No consultants required.
Demand planning, MRP, and real-time COGS for SMB CPG brands. Real-time lot traceability, true margins, and organic compliance, from day one, even if your data is messy.
About Guidance Expand
Guidance is an operations software platform designed specifically for small to medium-sized CPG brands. It addresses the unique challenges of managing co-packers, organic certifications, and multi-channel distribution, offering a modern alternative to expensive and rigid traditional ERP systems.
Through a conversational setup, Guidance configures itself to a brand's specific supply chain, even with incomplete data. Key features include real-time lot traceability for FSMA 204 compliance, accurate COGS calculation including landed costs, organic mass balance reconciliation, and multi-channel inventory synchronization.
By focusing on the core operational math and adapting to the user's processes, Guidance aims to provide clarity on true margins and compliance, eliminating the need for costly consultants and lengthy implementations.