Product memo
DeFi and crypto teams use Formo for onchain analytics and attribution. It simplifies data analysis, helping builders understand user acquisition and activity across the web3 ecosystem. This focus on core onchain metrics offers a clearer path to growth than generic analytics platforms.
- For who
- DeFi and crypto teams
- Solves what
- Onchain analytics and attribution for growth
- Wallet intelligence
- Onchain attribution
- Audience insights
Commercial cues
- Model
- subscription
- Free tier
- Yes
- Trial
- 14 days
Pricing strategy
- • A free tier up to 500 MAUs removes friction for initial adoption.
- • Usage-based limits on MAUs and events drive upgrades as teams scale.
- • 14-day trial lowers adoption risk.
Operator & company
Company
- Founded
Sep 2024
- HQ
Singapore
Operating model
- Business model
Saas
- Platform
Web app
- Audience
Developers
- Payments
Paddle
Product channels
Builder strategy
ProvenRadar analysis
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
Tech stack
Market demand
Formo keyword demand
5 keywords
Market demand is Starter-tier market intelligence.
Derived from this product’s latest SimilarWeb keyword mix — directional demand, not proof.
In their own words
Analytics &
Formo makes analytics simple for onchain apps so you can focus on growth.
About Formo Expand
Formo provides essential onchain analytics and attribution for DeFi and crypto teams. It simplifies data analysis, enabling builders to understand user acquisition and activity across the web3 ecosystem.
This platform focuses on core onchain metrics, offering a clearer path to growth compared to generic analytics products. Its tiered pricing, including a free plan and usage-based limits, supports teams from initial adoption through scaling, making it a specialized tool for the unique demands of decentralized finance.

