Marketing budget software that replaces spreadsheets with automated tracking and team collaboration.
Product memo
CMOs and marketing teams use Etropo to plan budgets, track spending, and collaborate, moving beyond manual spreadsheets. It focuses on real-time actuals tracking through integrations and offers granular permissions for team collaboration. This positions it as an accessible, self-service alternative to complex enterprise platforms for SMB and mid-market companies.
For who
CMOs and marketing teams
Solves what
Marketing budget planning, spend tracking, and team collaboration.
- Automated spend tracking
- Real-time budget dashboards
- Team collaboration & permissions
In their own words
Marketing Budgets, Minus the Spreadsheet Chaos
Etropo is marketing budgeting software built for CMOs and their teams.
Plan with the team, automate the spend tracking, and connect to your entire marketing stack.
Commercial cues
Model
subscription
Free tier
Yes
Trial
14d
Pricing Strategy
- • Tiered plans encourage upgrades by increasing team members and line item limits.
- • Custom pricing handles unlimited users and line items for larger enterprises.
- • 14-day trial lowers adoption risk.
Operator context
Operating setup
Founded
Nov 2024
Platform
Web app
Audience
Marketers
Payments
Stripe
Detected via TrustMRR
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Small Team
About Etropo Expand
Etropo offers marketing budget software designed for CMOs and their teams, replacing chaotic spreadsheets with a structured platform. It helps teams with marketing budget planning, automates spend tracking, and provides real-time budget dashboards.
The platform also includes invoice automation and team collaboration features. This makes Etropo an accessible, self-service alternative to complex enterprise products, particularly for SMB and mid-market companies seeking better financial oversight and team coordination in their marketing efforts.