Simplifies ETF holdings, fees, and overlap for Australian investors.
Product memo
ETFLens gives Australian investors a clear view of ETF holdings, fees, and overlap. It helps users avoid the common pitfall of unknowingly duplicating investments and paying redundant fees. The tool focuses on individual investors who want to understand their portfolio's true exposure and costs, cutting through complex financial jargon with plain-English summaries.
For who
Australian investors analyzing ETFs
Solves what
ETF holdings, fees, and overlap in plain English
- ETF overlap analysis
- Plain-English ETF summaries
- Portfolio cost breakdown
In their own words
Most investors don't know what their ETFs actually own.
VAS and A200 look like the same investment. ETFLens shows you the overlap before you put in more money.
ETFLens shows you the overlap before you put in more money.
Commercial cues
Model
subscription
Free tier
Yes
Trial
Available
Operator context
Team
Indie / lean
Founded
May 2026
HQ
Australia
Platform
Web app
Audience
Consumers
Social / footprint
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Bootstrapped Lean
- Effort
- Solo Buildable
About ETFLens Expand
ETFLens provides essential ETF research for Australian investors, helping them understand the underlying holdings, associated fees, and potential overlap within their portfolios. It addresses a critical need for clarity in a market often obscured by financial jargon.
The platform offers an ETF overlap checker, detailed holdings breakdowns, and a fee calculator, all presented in plain English. This focus helps individual investors make more informed decisions and avoid redundant investments.
ETFLens's freemium model allows users to explore basic features before committing to the Pro plan, which offers a deeper dive into portfolio analysis and fee optimization.