
AI calorie tracker that logs meals from descriptions or photos, plus water and steps.

Product memo
Health-conscious individuals use Ember to simplify tracking calories, water, steps, and fasting. Its core adoption wedge is AI that logs meals from descriptions or photos, removing the friction of manual input or barcode scanning. This ease of use encourages consistent habit formation for users focused on health goals.
For who
Health-conscious individuals tracking meals and habits
Solves what
Effortless calorie, water, step, and fasting tracking with AI.
- AI meal description calorie logging
- Fasting, hydration, and step tracking
- Personalized health score
In their own words
Make your health your priority every day
Ember's AI logs your calories instantly from a description or a photo.
Plus water, steps, and fasting — all in one place.
Commercial cues
Model
contact only
Free tier
Yes
Trial
No
Pricing Strategy
Ember offers a freemium model, with a free tier providing 2 AI analyses daily. A custom-priced Premium tier removes limits and adds Apple Health sync and all fasting plans.
- • A free tier with daily AI limits drives upgrades to paid plans.
- • Custom pricing for Premium suggests value-based segmentation for advanced users.
- • Bundling fasting, water, and steps creates a broad habit-tracking package.
Operator context
Founded
Oct 2025
Platform
Mobile
Audience
Consumers
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
About Ember Expand
Ember simplifies health tracking for individuals monitoring their diet and habits. It uses AI to log meals from simple descriptions or photos, eliminating the need for manual data entry or barcode scanning.
This approach reduces friction, making it easier for users to maintain consistent tracking of calories, water intake, steps, and fasting periods. The product's freemium model allows users to experience its core AI features with a daily limit, while a custom-priced Premium tier adds unlimited AI analyses and additional integrations like Apple Health.





