AI calorie tracker that logs meals from descriptions or photos, plus water and steps.
Product memo
Health-conscious individuals use Ember to simplify tracking calories, water, steps, and fasting. Its core adoption wedge is AI that logs meals from descriptions or photos, removing the friction of manual input or barcode scanning. This ease of use encourages consistent habit formation for users focused on health goals.
- For who
- Health-conscious individuals tracking meals and habits
- Solves what
- Effortless calorie, water, step, and fasting tracking with AI.
- AI meal description calorie logging
- Fasting, hydration, and step tracking
- Personalized health score
Commercial cues
- Model
- contact only
- Free tier
- Yes
- Trial
- No
Pricing strategy
Ember offers a freemium model, with a free tier providing 2 AI analyses daily. A custom-priced Premium tier removes limits and adds Apple Health sync and all fasting plans.
- • A free tier with daily AI limits drives upgrades to paid plans.
- • Custom pricing for Premium suggests value-based segmentation for advanced users.
- • Bundling fasting, water, and steps creates a broad habit-tracking package.
Operator & company
Company
- Founded
Oct 2025
Operating model
- Business model
Saas
- Platform
Mobile
- Audience
Consumers
Product channels
Builder strategy
ProvenRadar analysis
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
Market demand
Ember keyword demand
5 keywords
Market demand is Starter-tier market intelligence.
Derived from this product’s latest SimilarWeb keyword mix — directional demand, not proof.
In their own words
Make your health your priority every day
Ember's AI logs your calories instantly from a description or a photo.
Plus water, steps, and fasting — all in one place.
About Ember Expand
Ember simplifies health tracking for individuals monitoring their diet and habits. It uses AI to log meals from simple descriptions or photos, eliminating the need for manual data entry or barcode scanning.
This approach reduces friction, making it easier for users to maintain consistent tracking of calories, water intake, steps, and fasting periods. The product's freemium model allows users to experience its core AI features with a daily limit, while a custom-priced Premium tier adds unlimited AI analyses and additional integrations like Apple Health.