Baseline+
A private health dashboard for iPhone and Apple Watch users.
Product memo
Baseline+ consolidates over 37 health metrics into a unified, on-device dashboard for iPhone and Apple Watch users. It directly addresses fragmented health data by pulling from Apple Health, offering zero-account privacy and beautiful, shareable reports without requiring new user accounts. This approach builds trust by keeping all processing on-device.
- For who
- iPhone and Apple Watch users
- Solves what
- Consolidates and visualizes scattered health data from Apple Health.
- 37 health metrics dashboard
- Trend spotting and goal tracking
- Shareable workout reports
Operator & company
Company
- Founded
May 2026
- HQ
United Kingdom
Operating model
- Business model
Saas
- Platform
Mobile
- Audience
Consumers
Builder strategy
- Strategy Type
- Niche Specialist
- Stage
- Pre Revenue
- Effort
- Solo Buildable
Source evidence
- Category
- Health & Fitness
- Developer
- Tammy Davies
- Download
- Free download
- Current version
- 12.0.25
Latest observed release
v12.0.25 · Apr 11, 2026
Updates a rendering issue with the purchase workflow, ensuring you don't have to restore purchases to honour your subscription state,
Evidence sources
About Baseline+ Expand
Baseline+ provides iPhone and Apple Watch users a unified dashboard for their health data. It pulls over 37 health metrics directly from Apple Health, offering trend analysis, goal setting, and workout reports.
The product's core appeal lies in its commitment to privacy, processing all data on-device without requiring users to create an account. This addresses user concerns about data security while delivering a broad view of personal health and fitness.
In their own words
Your health data,
Steps, calories, sleep, heart rate, recovery, and 37 metrics - beautifully organized into daily, weekly, monthly, and yearly dashboards. Track goals, share stunning workout reports, and spot trends. All on-device, for your eyes only.
37 health metrics in one beautiful dashboard. Stunning workout reports. Zero accounts. 100% private.
Competitive context
5 peers · Same primary niche.
Commercial cues
- Model
- free only
- Free tier
- Yes
- Trial
- No
Pricing strategy
Baseline+ offers a free tier; paid plan details are not publicly priced.
- • A free tier offers core dashboard features to attract privacy-conscious users.
- • The Pro tier bundles advanced analytics for users needing deeper insights.
- • Plan structure keeps pricing easy to scan.