GPS tracking, recovery, and insurance protect bikes and ebikes from theft.
Product memo
For who
Bike and ebike owners, businesses with fleets
Solves what
Bike theft through GPS tracking, recovery teams, and insurance.
- GPS tracking & recovery
- 24/7 recovery team
- Theft & damage insurance
In their own words
Unbeatable protection
Unlike traditional insurance, we won't leave you in a call centre queue and then pick holes in why it was stolen. As soon as you report a theft our team will jump into action to get boots on the ground , recover your bike and return it to you.
We always go to recover. No fine print. No exclusions.
Commercial cues
Model
subscription
Free tier
No
Trial
No
Pricing Strategy
- • Annual billing offers a discount, encouraging longer-term commitments.
- • A clear monthly price point makes the service accessible to more owners.
- • Bundles hardware, recovery, and insurance into one convenient subscription.
Operator context
Operating setup
Founded
Sep 2021
HQ
United Kingdom
Platform
Web app
Audience
Consumers
Payments
Stripe
Detected via TrustMRR
Social footprint
Tech stack
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Vc Growth
- Effort
- Small Team
About BackPedal Ltd Expand
BackPedal provides a complete product for bike and ebike owners concerned about theft. It integrates GPS tracking technology with a dedicated 24/7 recovery team, ensuring a rapid response when a vehicle goes missing.
Beyond recovery, the service includes theft and damage insurance, offering financial protection. This broad approach, backed by a "no exclusions" recovery policy, aims to deliver peace of mind and a high likelihood of retrieving stolen bikes for both individual riders and businesses managing fleets.