Streamlines Indian company registration and compliance for startups and freelancers.
Product memo
Targets early-stage Indian entrepreneurs and freelancers grappling with complex business registration and compliance. Positions itself as a CA-assisted, all-in-one solution, de-risking startup formation and ongoing operations. The wedge is a compelling combination of affordability, starting at ₹1,999, and comprehensive service offerings, aiming to become the default choice for new businesses in India.
For who
Indian startups and freelancers
Solves what
Company registration, compliance, and business services in India
- Business registration services
- Annual compliance management
- Tax and GST filing
In their own words
Build your startup. We'll handle the compliance.
Incorporate your company starting at ₹1,999 + Government Fees and get everything in place to operate with confidence.
Commercial cues
Model
hybrid
Free tier
No
Trial
No
Private Limited Company
Startup registration · Limited liability
Accounts Team Package
PopularAccounting · GST · TDS
Limited Liability Partnership
Professional service firms · Limited liability for partners
One Person Company
Solo founders · Limited liability
Annual Compliances
Mandatory ROC Filings · Returns
Tax & GST Filing
ITR Filing · GST Returns · TDS Filing
Trademark & IPR
Trademark Registration · Patent Registration · Copyright Registration
Licenses & Permits
FSSAI License · Drug License · PSARA License
Pricing Strategy
Employs a hybrid pricing model, combining one-time registration fees with recurring packages for ongoing business services.
- • Offers a low entry price for company registration, undercutting traditional legal services to attract cash-strapped founders.
- • Provides tiered packages for accounting and compliance, allowing businesses to scale services as they grow.
- • Bundles popular business needs like GST filing and annual compliance, simplifying decision-making and reducing vendor sprawl.
Operator context
Team
Indie / lean
Founded
May 2026
HQ
India
Social / footprint
and 1 more
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Bootstrapped Lean
- Effort
- Solo Buildable
Targets Indian solo founders and startups with affordable, CA-assisted registration and compliance services, leveraging a clear pricing wedge.
Unfair Advantages
-
Unorthodox Pricing Aggressively low entry price for company registration undercuts traditional CA fees.
-
Regulation Compliance Deep expertise in Indian company law and compliance is a high barrier to entry.
Builder Lesson
Bundle essential services like registration, accounting, and compliance into clear packages to simplify buyer decisions.
Full Reasoning
Wins by directly addressing the high friction of Indian business registration and compliance with a clear, affordable, and comprehensive service. The asymmetric bet here is productizing CA expertise into an accessible service for early-stage founders. Other builders should focus on de-risking complex regulatory environments for specific niches, offering transparent, package-based pricing to capture market share from traditional service providers.
About Peshā Expand
Pesha offers a streamlined solution for company registration and ongoing business compliance in India, specifically designed for startups and freelancers. Navigating the intricacies of Indian business law can be daunting, and this platform aims to remove that barrier by providing services like Private Limited Company, LLP, and One Person Company registration.
Beyond initial setup, Pesha supports businesses with essential functions such as GST and Tax Filing, Annual Compliance, Trademark and IPR protection, and securing necessary Licenses and Permits. Its core value proposition centers on making legal and financial operations accessible and affordable, starting with company incorporation from just ₹1,999 plus government fees.
This approach helps new businesses in India get everything in place to operate with confidence, ensuring they meet all regulatory requirements without excessive cost or complexity.