Hanlec
AI-powered web app creation for non-technical users, complete with database and storage.
Product memo
Targets non-technical founders and SMBs drowning in development costs and complexity. Its wedge is an AI-first, all-in-one platform that generates functional web apps from plain language descriptions, positioning it as a drastically cheaper and faster alternative to hiring developers. This works because it abstracts away all technical complexity, offering predictable, flat pricing that bypasses traditional agency fees.
For who
Non-technical users building web apps
Solves what
AI-powered web app creation without coding, including database, storage, and communication features.
- AI-driven app building
- Integrated database & storage
- Email & SMS messaging
In their own words
I want to build for so I can .
Tap the underlined phrases to describe your app in your own words.
Build web apps with AI. No technical expertise needed.
Commercial cues
Model
usage_based
Free tier
No
Trial
No
Starter
€192/yr
Unlimited apps · Database & storage access · Email support
Builder
Popular€480/yr
Priority support
Pro
€960/yr
Pricing Strategy
Offers flat monthly subscription pricing for AI-powered web app building, with tiers based on AI usage credits.
- • Flat monthly pricing eliminates per-seat or per-feature friction, appealing to budget-conscious SMBs.
- • A credit system meters AI usage and resource consumption, ensuring fair use across tiers.
- • Annual plans offer a 20% discount, incentivizing long-term commitment and reducing churn.
Operator context
Founded
Apr 2026
HQ
Portugal
Payments
Paddle
Tech stack
Builder Strategy
- Strategy Type
- Ai Wrapper
- Stage
- Bootstrapped Lean
- Effort
- Small Team
Targets non-technical founders with an AI-first, all-in-one app builder, positioning against expensive developers and agencies.
Unfair Advantages
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Unorthodox Pricing Flat monthly pricing for full-stack app generation undercuts agency/developer costs.
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Proprietary Data Proprietary AI models trained to generate functional web app components.
Builder Lesson
Abstract away all technical complexity and offer predictable, flat pricing to win against incumbents.
Full Reasoning
Wins by attacking the high cost and complexity of web development with an AI-first, all-in-one platform. The wedge is a flat monthly price for full-stack app generation, directly competing with expensive developers and agencies. The asymmetric bet is the AI's ability to abstract complexity and deliver functional apps rapidly. Builders should focus on owning the entire stack and abstracting complexity to offer predictable, low-cost solutions, much like the $16/month Starter plan here.
About Hanlec Expand
Hanlec is an AI-powered platform designed to help non-technical users build web applications quickly and efficiently, without needing to write any code. It targets small businesses, entrepreneurs, and anyone who needs a custom web app but lacks the technical expertise or budget for traditional development.
The platform stands out by integrating an AI app generator with essential backend features like a built-in database, file storage, user logins, and automation capabilities. This all-in-one approach means users don't have to stitch together multiple services, simplifying the development process significantly.
By abstracting away the complexities of coding and infrastructure, Hanlec enables users to bring their ideas to life, offering a compelling alternative to expensive developers or complex no-code tools. Its pricing philosophy focuses on predictable, flat monthly fees, making it an accessible option for those looking to launch a web application with minimal friction.