Measures true campaign margin by accounting for all hidden costs.
Product memo
Targets CFOs and advertisers managing paid acquisition on platforms like Google and Meta. Positions itself as the only engine revealing true campaign margin by accounting for hidden costs such as broker fees, refunds, and chargebacks — expenses that can erode 40-65% of reported capital. The wedge is a single, enforceable capital directive per campaign, automating what to scale and cut.
For who
Advertisers and CFOs managing paid acquisition
Solves what
Accurately measures true campaign margin by accounting for all hidden costs.
- True margin calculation
- Cost distortion detection
- Actionable scaling directives
In their own words
The only engine that measures true margin per campaign.
CDAI assembles every cost across your campaigns into one true margin number per campaign, then tells you exactly what to scale and what to cut. If you're buying leads or running paid acquisition, the number your platform shows you is wrong by 30 to 70 percent.
CDAI assembles every cost across your campaigns into one true margin number per campaign, then tells you exactly what to scale and what to cut.
Commercial cues
Model
hybrid
Free tier
No
Trial
No
Platform Client Portal Access
CustomDirect access to live CDAI dashboard · View thirteen intelligence panels updated daily
Ongoing Allocation Retainer
CustomContinuous directive management · Anomaly monitoring · Partner accountability
30-Day Distortion Audit
PopularFast-track audit on 30 days of campaign data · Verified margin report with prioritized directives
90-Day Distortion Audit
CustomFull cost stack analysis · Verified margin report with prioritized capital directives from 90 days of your data
Implementation Engine Deployment
CustomFull CDAI Engine deployed · Integrated with ad platforms, CRM, and reporting environment · Live directives from day one
Pricing Strategy
Offers a hybrid model, combining one-time audits for initial discovery with recurring retainers for continuous performance management.
- • An entry-point audit offers low-risk discovery of misallocation, demonstrating value before a long-term commitment.
- • Tiered audits scale with data scope and delivery time, allowing clients to choose the depth of analysis needed.
- • The retainer model aligns with ongoing performance management needs, ensuring continuous optimization and margin protection.
Operator context
Team
Indie / lean
Founded
May 2026
HQ
United Kingdom
Tech stack
Social / footprint
Builder Strategy
- Strategy Type
- Niche Specialist
- Stage
- Bootstrapped Lean
- Effort
- Small Team
Targets CFOs and advertisers with a clear wedge on true margin analytics, offering a low-risk audit entry point.
Unfair Advantages
-
Unorthodox Pricing Risk-free audit entry point converts prospects by proving value first.
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Proprietary Data Proprietary methodology for aggregating hidden costs across platforms.
Builder Lesson
Offer a low-risk, high-value audit to prove your unique value proposition before asking for a large commitment.
Full Reasoning
Wins by attacking the critical blind spot of paid acquisition CFOs: hidden costs that silently erode margin. The wedge is a single, actionable margin number and directive, not just raw data. The asymmetric bet lies in its 'no PII' architecture and the risk-free audit, significantly lowering adoption barriers for sensitive financial data. Builders should learn to de-risk high-ticket services by demonstrating upfront value, making it easier for clients to commit.
About Allocera Intelligence Expand
Allocera Intelligence is purpose-built for advertisers and CFOs who manage paid acquisition campaigns and need to understand their true profitability. This platform goes beyond standard reporting by aggregating every cost — including often-overlooked expenses like broker fees, refunds, and chargebacks — to deliver a single, accurate contribution margin per campaign.
Unlike tools that only show top-line revenue or basic ad spend, Allocera Intelligence focuses on the actual profit generated, providing clear directives on what to scale and what to cut. Its unique architecture ensures zero Personally Identifiable Information (PII) storage, addressing a critical concern for financial data security.
The company's approach centers on uncovering significant 'cost distortion' that can silently erode 40-65% of reported capital, offering a crucial layer of financial intelligence for high-stakes advertising budgets.